I can’t begin to tell you how many wannabe network marketers never truly master the skill of building effective capture pages. Instead, they waste all of their precious time and hundreds (if not thousands) of their hard earned cash chasing after some new “secret” marketing technique.
Now I’m the first to admit that capture pages aren’t the “cool” trick to building your business. Some new tool from a guru that promises 800,000 Twitter followers and 12,000 Facebook friends in 48 seconds seems WAY cooler…
But at the end of the day Capture Pages and the marketing funnel that goes with it are the only thing you can rely on to bring success in your business.
So I want to take a minute to get back to some basics. And in this first article I’m going to cover the first element of a successful capture page.
Element 1: Your Target Market
Before you ever start to write out what your capture page should say, first decide who you are trying to target. As you learned in my free boot camp series, a descent message to the perfect audience will perform better than an awesome message to the wrong audience. So make sure you have an idea of who exactly your page is targeting. You can then quickly formulate the words on your page to best sell your bribe to that particular audience.
For example, let’s say the bribe I’m offering is a free video training series about how to be successful in network marketing. If I just created a general capture page to send my visitors to that talked generically about the free videos, I would likely never get that great of a response.
Instead, I would start by separating my visitors into different groups based on exactly what they were looking for. Some of my visitors may be interested in generating free MLM leads, others may be interested in learning how to talk to their prospects on the phone, and so on. My free videos can help with all of these issues. But I would still create a different capture page for each group of people that would talk about how my free information will help them with their specific need.
In fact, with that in mind think of how different your headline would be for each page, even though each page is selling the same thing (free videos).
If someone was interesting in generating free MLM leads, my headline may say:
“FREE Videos Reveal How To Generate A Tidal Wave Of Free MLM Leads And Explode Your Bank Account With Cash At The Exact Same Time”
If my page was targeting someone who was interested in learning how to position themselves with their prospects for better results, my headline may say:
“MLM Sponsoring Pro Reveals His Method For Sponsoring New Distributors As Quickly And Easily As Checking Your Email… All Without Facing Any Rejection!”
Notice how different my headlines are (even though they’re selling the same thing), and how each headline is specific to what each audience really wants.
Learn more secrets for generating endless free MLM leads by watching these free videos now. In these free videos Josh Cope reveals exactly what he discovered that allowed him to go from struggling to sponsor a single new rep, to financially independent at age 22, which was only 6 months after discovering what he shows you here free!
